SEO Strategy
Demand research, topic and intent mapping, section architecture and a prioritised roadmap for each market.
Explore SEO StrategyPublisher Partnerships Programme
SEO and Content Partnerships for Publishers
We help news publishers and digital media brands build and grow review sections through SEO, content production and day-to-day operations. We fund agreed work and structure partnerships around your audience, editorial standards and commercial goals.
Who we partner with
- News publishersNational and regional titles, print-heritage or digital-native
- Digital media brandsOnline-first outlets with an engaged, returning audience
- Sport, finance and lifestyle titlesWhere review content sits naturally next to editorial coverage
- Review and comparison websitesFor SEO, content, digital PR and link building delivered as a service
For publishers
Build a Review Section with a Dedicated Partner
From opportunity assessment to content updates, we manage the agreed work needed to launch and develop a dedicated review section. You keep visibility into performance and the editorial controls defined in our partnership.
View Partnership OptionsFunded delivery
We fund the agreed scope: research, content, technical work and ongoing updates. The publisher is paid under terms set out before launch, with a fixed fee as the primary model.
Specialist execution
Search, editorial and development specialists who work on review content every day, following the methodology and approval workflow agreed with your team.
Clear responsibilities
A written split of roles: what we deliver, what your editors approve, how performance is reported and what happens to the section if the partnership ends.
Capabilities
The Expertise Behind Each Partnership
Eight in-house capabilities across three service lines. Each partnership draws on the ones it needs, from the first audit to the monthly report.
Technical SEO
Crawl and indexation audits, structured data, Core Web Vitals, templates and internal linking, specified as tickets your developers can ship.
Explore Technical SEOContent Production
Review and comparison content written to a documented methodology, edited, fact-checked and updated on a schedule.
Explore Content ProductionLocalisation
Market-specific versions adapted for language, regulation, product availability and currency, not word-for-word translation.
Explore LocalisationDigital PR
Research-led stories, data pieces and targeted outreach that earn editorial coverage on merit, tracked in a coverage log.
Explore Digital PRLink Building
Link profile audits, competitor gap analysis and link acquisition through outreach, partnerships and citable assets, with every placement attributed correctly.
Explore Link BuildingAnalytics and Reporting
Dashboards and monthly reports that separate what we changed from everything else, organic from paid and revenue from profit.
Explore ReportingBrand Safety and Compliance Process
Admissible markets, operator approval, disclosures and correction procedures for regulated verticals such as iGaming and betting.
Read the Editorial StandardsHow it works
From First Conversation to Launch
Each stage ends with something you can review. We agree what “done” means before we start, rather than promising a fixed date or a ranking.
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Assess the Opportunity
We review your audience, topic fit, technical setup and the market context for the proposed section.
Result: a written assessment and a clear recommendation on whether a review section makes sense for your publication.
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Agree the Partnership
Scope, commercial model, editorial workflow, reporting and duration are defined together with your commercial and editorial leads.
Result: a term sheet and partnership agreement signed off by both teams.
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Build and Review
Section architecture, design integration, technical setup and the first batch of content, reviewed against the agreed criteria by your editors.
Result: an approved section that meets the acceptance criteria and is ready to publish.
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Launch and Improve
Publication, monitoring, scheduled content updates, corrections and regular reporting on work, audience and section economics.
Result: a monthly report and review meeting, with the next period's plan agreed.
Editorial responsibility
Clear Standards for Content and Brand Safety
We agree review criteria, approval workflows and commercial disclosures before launch. Content responsibilities and correction procedures are documented for each partnership.
Our standards cover authorship, methodology, sources and verification dates, editorial approvals, the disclosure of commercial relationships, corrections and the handling of complaints. For iGaming and betting content they also set out how admissible markets, operators, age-appropriate targeting and mandatory disclosures are agreed for each partnership.
What you get
What Every Partnership Includes
The exact scope is agreed for each publication. These are the components we bring to every review section we operate.
- Opportunity assessment covering audience, topic fit, technical setup and market context.
- Section architecture and a technical integration plan for your templates and navigation.
- Review methodology and content brief templates approved by your editorial lead.
- Content production with editing, fact-checking and scheduled updates.
- Technical implementation within the agreed scope, working with your developers.
- Commercial placements managed within the categories and rules you approve.
- Monitoring and corrections, including a stop procedure for disputed material.
- Monthly reporting on work delivered, audience and the economics of the section.
Markets and topics
Partnerships Built Around Your Market
Language, audience, topic and commercial model are assessed for each publication rather than applied as a template. Our initial specialisation is iGaming and betting reviews, and we take on a market only where the proposed activity can be supported editorially, commercially and in terms of the disclosures it requires.
During the assessment we confirm the topics, languages and geography a partnership would cover, and we say so plainly if a publication or market is not a fit.
Audience and language
Who reads your publication, in which language, and whether review content would serve them.
Topic and regulatory context
Whether the topic can be covered responsibly in your market, and which disclosures and restrictions apply.
Commercial fit
Which partnership model suits the scope, and whether the economics work for both parties.
Delivery resources
Whether we have the editorial and market capability to run the section to our standards.
Discuss a Review Section for Your Publication
Tell us about your publication, audience and commercial priorities. We will review the fit and outline a possible partnership.
Discuss a Publisher Partnership
Email the partnerships team
Prefer to write first? [email protected] reaches the publisher partnerships team directly.